Ep. 16: 7 Keys to Pre-Construction Sales from the "Queen of Brickell"

Nearly 60 years since she and her husband fled Cuba amidst political turmoil and arrived penniless in Miami, visionary real estate pioneer, Alicia Cervera Sr. – otherwise known as the “Queen of Brickell” and “Grand Dame of Miami Real Estate” – shares, for the first time, the 7-keys to selling pre-construction that have powered her success for five decades.  

For those of you who are not familiar with her, Alicia is the founder and chairman of Cervera Real Estate and has participated in every Miami real estate cycle since she founded the company in 1969.

Alongside her daughters, Veronica Cervera Goeseke and Alicia Cervera Lamadrid, the Cervera name has exclusively represented and sold more than 115 condominiums across the region – representing billions in sales – and revitalized neighborhoods, including Brickell, downtown Miami, Edgewater, and Miami Beach’s famed “South of Fifth.” 

Alicia is credited for pioneering the modern-day model for development sales and marketing, having opened Miami’s door to the global broker community, and in the process, single-handedly proved that the American dream is alive and well here in the “Magic City.”

For these reasons – in 2016, the Mayor of Miami declared October 18th “Alicia Cervera Day in the City of Miami,” proclaiming that “no woman has had a larger impact on the development of Miami since Julia Tuttle founded the city in 1895.”

October 18, 2018 marks the two year anniversary of this special date and the eve of Cervera’s 50 year anniversary, which finally helped us wrangle Alicia onto the show for a rare and candid interview that proved to be equal parts inspirational and insightful.